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Andreas Needham, one of our top Diploma in Public Relations graduates tells us how Fitzwilliam Institute's part-time evening course led to his successful Communications Officer career with UNHCR, the UN Refugee Agency:"I took the night classes for my Diploma in Public Relations with the Fitzwilliam Institute. I was working in marketing communications and PR in a tech company when I started the course, having recently made…

These days, PR and marketing professionals need an arsenal of images to pull from in order to keep pace online. Having the right images to align with a brand’s digital storytelling is not just about making something look pretty to garner a few extra likes, the right images can help to drive conversions and keep companies top of mind.According to a study by Jeff Bullas, Articles…

As 2017 enters its final phase, it's the perfect time to look ahead and predict the Digital Marketing trends of 2018. There are a clear number of industry trends that have exploded onto the scene this year - trends that are bound to flourish further into 2018.These Digital Marketing trends of 2018 could be divided into three key prediction categories: Social Media, Sales and SEO. Let…

Irish construction activity accelerated in September, though the rate of job creation across the industry pulled back from elevated levels in previous months, according the latest monthly Ulster Bank health check of the sector. The Ulster Bank Construction Purchasing Managers’ Index (PMI) expanded to 56.5 in September from 55.1 in August, according to the bank. A reading above 50 per cent indicates expansion in activity. “The…

Project Owl is a new endeavor that Google has recently launched, aimed at stamping out fake news and hate speech from showing in your search results. This new campaign plans to combat the spread of fake news through new feedback forms for search suggestions. This effort is primarily supported through user feedback, as well as new changes to search capabilities. While we don’t see this new…

Feeling pulled towards a career in public relations? Great choice! PR is one of the most rewarding careers a person can have. Not only is it a versatile career path where you can match your passions to your job, but it also gives you the opportunity to meet interesting people and make a difference in the world. Now, this industry is fast-paced, always evolving and highly…

Up to 21,000 data analytics jobs could be generated in Ireland between now and 2020, according to new research by Forfas and the Expert Group on Future Skills Needs (EGFSN). In order to build up the talent pool in the intervening period, however, the authors say a range of actions need to be taken.Data analytics is the science of making sense of and examining large volumes of…

Account Director with Wachsman PR and Director of Wachsman PR’s Dublin office, Fitzwilliam Institute's graduate Emma Walker is one of Ireland's youngest  PR leaders.Originally from Ireland, Emma started her career as a Junior Account Executive with Dublin-based agency DHR Communications working on PR campaigns for multiple state organizations in the technology, tourism and not-for-profit sectors. At DHR, Emma secured clients national coverage in television, radio, and…

Are you thinking about applying for a digital marketing course but not sure where to start? Carrying out course research and completing application forms can sometimes be daunting.And with so many digital marketing courses out there, so much information to take onboard and so many options to consider, it can also feel confusing. We want to ensure your experience with us is as smooth and stress-free…

Graduation season is here! That means, of course, the work force will be receiving an onslaught of college graduates. Nearly 10% of all are communications/journalism graduates, which means that competition will be fierce for the best jobs. What’s a new PR grad to do?Don’t underestimate the importance of good writing skillsThere is nothing that makes a job candidate stand out more than strong writing skills. So you're…